Milder Weather Leads to Increased Customer Transactions

Milder January weather contributed to an increase in customer transactions this month compared to last year, according to NDP’s Crest Performance Alerts.

For the retail weeks ending January 6 through February 2, total restaurant transactions increased by 2 percent over the same period last year, with quick service restaurant (QSR) chains acting as the primary contributor to these gains. Extreme weather conditions including a polar vortex and above average precipitation hit many areas of the United States last year resulting in a decline in overall transactions.

“January is historically one of the toughest months for U.S. restaurants and bad weather is usually a contributor,” David Portalatin, NPD food industry advisor, said. “This year, however, the month’s milder weather compared to the extreme weather last year drove QSR transaction gains, which kept total industry transactions up.”