Channel Partners Share Challenges and Find Opportunities to Collaborate

David Greene, foodservice market specialist, DDI System
Partner Exchange moderator

Brian Kadel, north regional sales manager, Hobart Corporation
Partner Exchange moderator

Steve Willoughby, vice president of sales and marketing, Jackson WWS
Partner Exchange moderator

Lengthy lead times and other supply chain issues were the focus of the Partner Exchange sessions at last week’s Learn 2021 educational conference.

Attendees representing companies from each part of the channel split into three groups to discuss their shared challenges and potential solutions during the hour-long conversations. The groups talked about how lead times have doubled for some types of equipment, the unpredictable availability of products, and the difficulty in dealing with frequent price increases caused by the shortage of raw materials such as stainless steel and foam insulation. Dealers have responded by increasing their communication with customers and forecasting equipment needs further in advance, while manufacturers are making a larger effort to provide accurate lead times.

Although there is no immediate solution to the global supply chain issues driving the disruption, dealers, manufacturers, reps and other channel partners indicated they would collaborate more closely, increase transparency, and temper expectations until the situation stabilizes.

To read more on the ongoing supply chain challenges, please see this article from Foodservice Equipment & Supplies magazine.

FEDA will continue the Partner Exchange sessions and the discussion about how channel partners can come together to solve problems during the in-person FEDA Annual Conference in Nashville, Sept. 21-24.