Mobile Equipment Lab to Help Demo Alto-Shaam Products

Alto-Shaam, a global foodservice equipment manufacturer and a FEDA manufacturer member, has entered into a new partnership agreement with BSE North, making the company its new manufacturers’ representative in MAFSI Region 2, which covers upstate New York and western Pennsylvania..

BSE Marketing, a fourth-generation foodservice equipment company, has represented Alto-Shaam for decades in MAFSI Regions 3 and 4. Alto-Shaam is proud to announce the expansion of its long-standing relationship with the BSE team.

“We are excited to strengthen our partnership with BSE,” said Bill Rodgers, manager of regional key accounts – east, at Alto-Shaam. “They are equally dedicated to delivering the highest quality solutions and an exceptional customer experience. We are confident that our expanded partnership will help meet the needs of our mutual customers bringing continued growth and success.”

BSE North will promote Alto-Shaam’s full portfolio of commercial kitchen equipment, including its Vector Multi-Cook ovens, cook and hold ovens, Combitherm ovens, rotisserie ovens, heated holding solutions, QuickChiller blast chillers and more.

BSE North provides a cutting-edge demonstration experience with its Mobile Equipment Lab (MEL), a 30-foot fully operational kitchen on wheels.

“Our sales team and chefs look forward to sharing knowledge on the entire Alto-Shaam product offering, while engaging with operators and dealers through our Mobile Equipment Lab,” said Jeff Hessel, vice president of sales for BSE.

The manufacturer representative will also host in-person and virtual ‘A Taste of Alto-Shaam’ events and demonstrations.