Brian Newland to Develop Value-Based Relationships

Brian Newland

Alto-Shaam, a FEDA manufacturer member, has hired Brian Newland as senior vice president of national accounts.

In this newly created role, Newland will lead and manage Alto-Shaam’s national chain account team in the successful execution of strategic objectives and growth targets by developing strong value-based relationships with key customers and partners. Additionally, he will be responsible for the strategic development and tactical execution of targeted regional and national chain growth within the quick service restaurant, supermarket retail and convenience store industry market segments.

Newland joins Alto-Shaam with more than 30 years of experience working across the foodservice industry. Previously, he spent 19 years at snacks manufacturer Shearer Foods, working his way up to the role of senior vice president of retail sales.

“I am proud to be joining the industry-leading team at Alto-Shaam,” Newland said. “I am keen to get started and help contribute towards the future success and further growth of the business.”

“I am very pleased to welcome Brian to the Alto-Shaam family,” Chief Commercial Officer Lucy McQuillan said. “He joins us with a wealth of experience across the industry and a proven track record of successfully leading commercial key accounts teams.”