Jacob Beier Brings Government Experience to Compliance Role

Jacob Beier
Vincent Moralle
Craig Foy

TriMark USA announced several leadership changes, including the hiring of a chief compliance officer.

As chief compliance officer, Jacob Beier is charged with building a program that adds value to the company, defines accountability for employees and offers a dedicated team member who reinforces the company’s productive and ethical work environment.

Before joining TriMark, Beier’s career took him all over the world. He previously worked for Congress’ Government Accountability Office, where he oversaw national security and defense issues. The role took him to Afghanistan in 2014, where he lived in a storage container while reviewing contracts for construction and life support services in conflict zones. In 2016, he joined IBM and spent time leading compliance initiatives for clients in the United States and Dubai. Beier returned to Capitol Hill in 2021 to work as a professional staffer with the House Modernization Committee, where he was responsible for building codes of conduct for how members of Congress should run their offices.

"At this point in my career, I want to be a visible and vocal leader,” Beier said of joining TriMark. “In my early discussions with TriMark, there was a need/commitment to a new and modern compliance program, plus the freedom to learn about the business and tailor what compliance looks like at TriMark. So, I am empowered to move forward and implement that vision."

Elsewhere, the FEDA member made several additions to its South region team. Vincent Moralle joined the company as senior vice president of sales for the South, Craig Foy joined as vice president of sales for the South and Thomas Hurley was promoted to regional sales manager for the South.

Moralle has more than 22 years of foodservice sales experience, including as regional vice president of sales in the South for Sysco and territory manager at US Foods. His focus at TriMark will be on building, strengthening and maintaining customer relationships, meeting profitability goals and identifying customer prospects.

Foy has been in the foodservice industry for nearly 25 years, most recently serving as vice president of sales at Specifi for North America. With his background in sales and management, Foy will be tasked with enhancing TriMark’s presence in the southern region by creating continuity and emphasizing the company’s customer-centric and family-based business.

Hurley joined TriMark in 2017 as a street sales representative and has spent the past five years building the New Haven, Connecticut territory into a $3 million business. In his new role, he will work to expand TriMark’s local market share and grow the Florida route sales team.