FROM THE MANAGING EDITOR    
The Promise of 2021

CHAIRMAN'S MESSAGE
Understanding Our Customers

MISSION FORWARD
Train Your Brain to Sell, Sell, Sell

KNOWLEDGE IS POWER
Learn 2021 Will Strength Train Industry Knowledge

EQUIPMENT EVOLUTION  
Delivering Solutions that Position Operators for Success

IMPROVING SALES WITH DIGITAL TECHNOLOGIES   
How Digital Technology is Augmenting the Sale Process

SIX ESSENTIAL QUESTIONS FOR TONY YEUNG
Action Sales' COO Discusses Sales Strategies

IT'S NOT LONELY, IT'S LEADERSHIP
How CEOs See Their Company-Guiding Role

MAPPING THE E-COMMERCE JOURNEY
Replicating the Customer Service Experience Online


OPTIONS ABOUND IN 2021 IN ADVANCE OF NORMALCY       
Financial Strategies to Consider Ahead of the Rebound

WHAT YOU SHOULD EXPECT FROM YOUR SOFTWARE
Take These Factors into Account to Save Time and Headaches