Uncovering Tomorrow's Dealer Value
September 15-18, 2026 | Park City, Utah
The FEDA Annual Executive Leadership Conference offers foodservice equipment and supplies professionals invaluable insights into modern strategies for building successful and enduring enterprises.
Drawing from the latest research and expert insight, the four-day event examines how distribution models are adapting to the rapidly changing business environment and unpacks how distributors and manufacturers can collaborate to solve industry challenges to achieve sustainable success.
Attendees can network with fellow high-level company leaders while gaining practical knowledge through engaging sessions centered on critical areas such as the supply chain and emerging technology. This is a must-attend event for leaders seeking to position their companies as industry front-runners in an increasingly competitive and transforming market.
Meet Our Speakers
Steve Wozniak
Co-Founder, Apple
Special Guest Presentation
Thursday, Sept. 17, 2026
As a co-founder of Apple and a pioneering engineer who values thinking outside constraints and artificial limits, Steve Wozniak understands what it takes for companies to innovate around challenges and break their industries open. During his 60-minute fireside chat at the FEDA conference, Wozniak will share pragmatic insights into how companies can foster innovation and leverage technology to drive growth. Attendees will hear about lessons Wozniak has learned over his 50-year career in technology, including how building the first Apple I prototypes and his continuing work with students have informed his perspective on the potential and trajectory of today's artificial intelligence breakthroughs
Vernie Harnish
Founder, Entrepreneurs' Organization
Keynote Presentation
Wedneday, Sept. 16, 2026
A leading authority on strategic growth, Verne Harnish has spent more than four decades helping companies translate vision into disciplined execution. He is the founder of the world-renowned Entrepreneurs' Organization, a global community of more than 18,000 business starters, and the author of Scaling Up: How a Few Companies Make It… and Why the Rest Don't. A friend and colleague of last year's FEDA conference keynote speaker, Jim Collins, Harnish connects the flywheel concept to practical business rhythms that generate momentum and measurable results. In his keynote presentation, Harnish will explain how to apply his 4D framework (drivers, demands, disciplines, & decisions) across the four critical areas of people, strategy, execution, and cash.
Pricing
*Media companies: contact Emily Coveny at emily@feda.com for a discount on your first registration.






















