When did you join FEDA?
What did you do before coming here?
I graduated from the University of Iowa in 2008 and interned at Clear Channel Communications in the promotions and events department where I was first exposed to corporate event planning. Following that, I worked at Seattle Sutton’s Healthy Eating, a meal replacement company, for nine years on a small marketing and events team.
What attracted you to FEDA?
Growing up, I discovered first-hand how a distribution model operated through my dad’s career in sales. He is a distributor for our family’s small office equipment business. Distribution is something that is familiar to me, as is the foodservice industry after nine years working for a company that relied on using foodservice equipment every day. Taking on the position as the meeting and event planner for FEDA, I have the opportunity to continue to work within the foodservice industry while streamlining my focus on event planning at the same time.
What has surprised you the most about the foodservice equipment industry and FEDA?
I am surprised with how much I now notice foodservice equipment in different spaces. When I’m out for dinner or shopping at the deli counter, I recognize manufacturer brands and tie them back to the equipment our members distribute, and take a small amount of pride in being able to represent them. When I started at FEDA, I remember Brad Pierce talking to me about the business he does with the U.S. Navy. Working for FEDA has made me realize the scope of all the behind the scenes work that our members do.
Your goals for FEDA as its new meeting planner?
My goal is to produce successful conferences and events that align with FEDA’s mission, advance the interests of our members, and infuse a more modern approach. I want to create a comfortable and positive experience that allows for attendees to freely share ideas, take away actionable information, and ultimately contribute to their business success.