Winholt Equipment hired Michael Carlson as Director of Foodservice Sales

New York-based Winholt Equipment, a manufacturer of racks and material handling equipment for the foodservice industry, has named Michael Carlson its new director of foodservice sales and national accounts.

Carlson previously spent four years at Vitamix as a commercial regional sales manager and before that was a client services manager at N. Wasserstrom & Sons. In all, he has more than 15 years of consultative sales and relationship-building experience. Carlson will be responsible for Winholt’s national sales initiatives and strategically leading the foodservice industry segment of its business, the company said.