President Dave Groff Credits Team’s Work

WebstaurantStore is known as one of the savviest e-commerce companies in the foodservice equipment field, but now it is getting recognition from the larger distribution world. The Pennsylvania company was named one of Modern Distribution Management’s winners for its inaugural Digital Innovator Awards.

The award is meant to recognize companies investing in cutting edge digital initiatives that boost e-commerce capabilities and streamline internal process, according to the publication. For Dave Groff, president of WebstaurantStore, the award is affirmation of the quality of its team members. “What this means to us is that our team’s hard work is being noticed, not just by customers, but by our peers in the distribution community,” he says. “Our team really appreciates that recognition.”

That hard work has resulted in several recent innovations on the back and front ends of the business. WebstaurantStore is rolling out a homegrown ERP system that Groff says allows it to automate and streamline many functions, from purchasing to order picking. Elsewhere, the company has implemented an augmented realty tool that enables customers to use their phones to virtually place an object in their space to see how it would look.

Although it sits at the front of the industry in terms of its e-commerce efforts and technology, WebstaurantStore will continue pushing forward to maintain its momentum and standing in the market. “For us, the secret to keeping the momentum going is all about people,” Groff says. “We will continue hiring a lot of creative, highly motivated people and provide an entrepreneurial culture where they can thrive.”

WebstaurantStore was the only commercial foodservice equipment distributor to receive an MDM Digital Innovator Award. Other companies honored include:

  • Allied Electronics
  • Charles D. Jones Co.
  • FleetPride
  • Hill & Markes
  • Hisco
  • Jergens Industrial Supply
  • Ludwig Meister
  • Ohio Power Tool
  • Precision Medical Products