Things You Should Know

This month’s “Things You Should Know” shares articles on how the FDA’s menu labeling rules are impacting quick service restaurants, why some tech-savvy operators are going back on their plans for cashless locations, and an investigation into how much of the Internet is fake and what it means for businesses.

“FDA Menu Labeling Rules: What it Means for Quick-Serves”

By Randy Lait, QSR

With health-conscious consumers wanting to know more information about the foods they are putting into their bodies, the Food and Drug Administration (FDA) is putting out stricter rules on menu labeling. In 2014, the FDA published its final rule for menu labeling and set a compliance date of May 7, 2018, with a one-year grace period. That grace period is over and certain restaurants and other food retailers are now required to provide consumers with nutritional information for standard menu items. This article details what that required information is and how operators can ensure they are in compliance. It also provides a starting off point for equipment distributors and facility designers to consider how they can help operators provide that information and make it visible to consumers.

“Sweetgreen has Halted its Cashless Policy After Backlash”

By Kerri Adams, Foodable Network

Over the past year there has been a lot of excitement around cash-free businesses and some restaurant operators are trying to go entirely cashless, however, the transition is leaving some consumers behind. In some areas, local governments are stepping in and passing legislation prohibiting businesses from going completely cashless. This article in Foodable discusses how Sweetgreen, a tech-centric fast-casual chain that sells salads, has gone back on its previous cashless policy in light of opposition from customers and municipal leaders. The complexities around the cashless trend are something equipment distributors may want to consider when working on new restaurant buildouts or POS systems.

“How Much of the Internet is Fake? Turns Out, a Lot of It, Actually”

By Max Read, Intelligencer

How much of your marketing budget is devoted to digital advertising dollars? How much of your message is reaching live, flesh-and-blood people; and how many of those page views, retweets, and ad hits are really bots – autonomous programs designed to inflate website traffic? Intelligencer takes a dive into all the fake activity floating around the Internet and the business of buying and selling views, and explores how those fraudulent numbers undermine trust in the Internet. It’s a great starting point for businesses to consider how much value they put into web-related metrics and how their own online efforts may be manipulated and subverted.