Former Wendy’s COO to Lead Sandwich Chain

Potbelly has chosen Robert Wright as its new president and CEO and appointed him to its board of directors, effective July 20.

Wright has more than 30 years of experience in the foodservice industry, most recently serving as executive vice president and COO of The Wendy's Company where he ran operations for over 6,000 company and franchise restaurants located in the United States and Canada. Wright has a proven track record of business transformation throughout his career and has leveraged brand strengths to revitalize top-line sales and profit growth through marketing, system-wide service standardization, and quality initiatives.

"We are thrilled to welcome a new leader with extensive restaurant operating experience," said Joe Boehm, Potbelly’s lead director. "Bob’s ability to quickly identify and leverage brand strengths, as well as his substantial operations expertise, make him uniquely equipped to lead Potbelly during this critical time for our Company. He drove dramatic improvement in guest satisfaction at Wendy’s, and Potbelly will greatly benefit from his vision, leadership, and drive to successfully transform our business. Bob also completed a transition of 1,100 company restaurants to franchise ownership during his time at Wendy’s, and we expect to leverage this experience as we return to system growth."