Company to Represent Manufacturer in the Pacific Northwest

Refrigerated Solutions Group (RSG), an industry leader in refrigerated equipment and service, recently announced an addition to its sales representative team. 

Voeller & Associates was named RSG’s newest independent sales and marketing representative effective April 1, 2021. They will represent RSG brands Norlake and Master-Bilt in the Pacific Northwest states of Washington, Oregon, Idaho, Montana, and Alaska. 

Established in 1991 by Dave, Doug, and John Voeller, Voeller & Associates has more than 110 years of combined experience in the foodservice equipment business. With a highly trained staff, it represents manufacturers for key market segments including schools, restaurants, hotels, dealers, and designers. 

“We are a family business providing our customers with a unique perspective from our years of experience. Working with dealers, consultants, and many end users of our products, we’ve learned a lot about the diverse needs of customers and how to best serve them,” noted Doug Voeller, president of Voeller & Associates. “We are excited to be working with Norlake and Master-Bilt. They are two well-established companies known for quality, innovation, and great customer service.” 

“We know Voeller & Associates will be very beneficial for Norlake and Master-Bilt. Their experience and dedication to service will be a great asset as they serve customers in the Pacific Northwest,” stated Bob Stevens, director of dealer Sales for RSG.