Distribution Professionals Left Languishing by the Pandemic can Follow these Tips to Improve their Outlook

By Jason Bader

If I can sum up my collective emotion over the past several months, I would describe it in one word – meh. Of course, when people greet me in the familiar, “How are you doing?”, I switch back to my default positive responses, “I’m good” or “Doing fine”. If I was willing to be honest, or in the slightest bit vulnerable, I would say something to the effect of “I really don’t know. I am struggling to find enjoyment in the world around me and I feel like I am treading water. I can’t focus on tasks, and I am seriously considering a call to a therapist. How are you?” Not something most people are ready to hear.

All this came to a head about a month ago. As I was struggling to figure out why I was behaving this way, I ran across a podcast interview with Prince Harry. He and the interviewer were discussing mental health and he referenced a New York Times article “There’s a Name for the Blah You’re Feeling: It’s Called Languishing”. Bam. The renounced royal had just put a name to the funk I’ve felt for the majority of this year – languishing. I now had a name for my enemy and it was time to do battle.

It turns out that I am not alone. As I researched and educated myself about this mental health challenge, I started recognizing the signs of languishing in my friends, family and clients. We need to rethink the stigma around mental health in both our personal and professional lives. Not depressed doesn’t mean you are not struggling. Not burned out doesn’t mean you are fired up. According to the experts, the mental health spectrum generally runs from depression to flourishing. Languishing is the misunderstood midpoint between these two ends of the spectrum.

As team leaders, we need to recognize these signs in ourselves and those who work with us and for us. Some of the descriptions of this middle state are inability to feel joy, stuck in limbo, apathy, uncertainty, anxiety, confusion, hopelessness, stagnation and emptiness. One person described the feeling as “viewing the world through a foggy windshield.” Languishing is the absence of mental health.

So how did we get here? Better question. How did I get here? This was the most perplexing. In my naivety, I thought that I had dodged the COVID bullet. My family was healthy. I was still gainfully employed. I still had the opportunity to pursue leisure activities. I was so focused on feeling sorry for those who had been stricken by the pandemic, that I felt guilty for “having it so good.” What I discovered was that I was not unaffected. Looking beyond homeschooling to the alphabet soup of COVID variants. I thought the vaccine would give me my life back, but then the rug is being pulled out from under us again. The pandemic is a sneaky foe. It took its time and ground me down mentally.

After opening myself up to anyone willing to listen, I gained an understanding of how this collective funk got its claws into my distribution clients. Early in the pandemic, we were scrambling with remote work environments, social distancing and mask protocols. Distributors were resilient, but shifting sands take their toll. Salespeople struggled to work with their customers and now had to learn how to use video conferencing technology. Adaptation at its highest order.

As the pandemic wore on, we had to take on the ever-changing mandates with regard to public health and safety. Then, the business climate went completely crazy. In many verticals, customer demand went through the roof. Product scarcity became the new normal. Rampant inflation led to distributors being inundated with constant price increases and challenging customer interactions. Salespeople have had more difficult conversations with customers than ever before. Job vacancies skyrocketed and our remaining team members are being asked to work longer and harder than ever before. These business stressors layered on top of the personal challenges of living in a pandemic regulated world are bringing our people to the breaking point. The last straw is coming and the camel’s back is getting weak.

Now that I have outlined the problems as I see them, I want to share some solutions. As a leader, you must find ways to break this collective malaise. Most mental health experts suggest that finding “flow” is a way to break out of this state. Flow is that state of mind where you can focus on a task and take it to a logical conclusion. Disruption is the killer of flow. Many of us found that trying to work out of the home, with children and TV remotes present, made it extremely difficult to concentrate on meaningful work. To get into a flow, many experts suggest that doing something mentally challenging in the morning, for a sustained period, will set you up for success later in the day. One expert starts his day off with crossword puzzles to get his mind engaged in a positive way. Others suggest that exercise and meditation are ways to reframe your mental state. The key is to be intentional with this practice.

I recently discussed this topic with a group of clients. Many of them admitted to the group that they were also struggling and were finally glad to have a word that described their current mental state. Where my group really shined was in the sharing of solutions. Here are some of the things they offered:

  • Get some fresh air. Go for a walk around the building.
  • Make sure to prioritize exercise.
  • Stay in the present. Don’t spend too much time on the future.
  • Focus on small goals. Acknowledge small wins daily.
  • Step back and don’t react. Let the answers come to you.
  • Limit consumption of toxic broadcast and social media.

This last one really hit me. The person shared that used to listen to the sensational news organizations on her long daily commute to work. By the time she made it to work, she found herself stressed out and irritable. This negative mindset would carry into work situations and lead to challenging interactions. One day, it occurred to her that the constant negative energy coming from toxic news broadcasts was leading to her difficulties in the workplace. She stopped listening to the news and has found herself listening to podcasts, audiobooks and other engaging content. She now comes into work with a fresh perspective and positive mental attitude.

From a corporate perspective, I have heard some of my group participants speak about employee engagement programs and professional mental health benefits for team members. One participant spoke about a program their company sponsors that gives team members the opportunity to speak with a counselor at no cost. Participation in the program is totally anonymous and utilization is on the rise.

One of the best things senior leadership can do right now is address the mental health of the employee base. They are struggling. Stand up in front of them and show empathy. Get vulnerable with your people. They need to know that they are not alone and you are there to support them. Don’t let distance or schedule prevent you from getting face to face with the rank and file.

Let’s face it, we have all been affected by the pandemic. Our batteries have been depleted. Now that you know that languishing is a real concern, I am challenging you to help your people break out of the rut. I know it is possible because I am close to getting there. If I can help in any way, please don’t hesitate to reach out.


About the Author
Jason Bader is the principal of The Distribution Team. He is a holistic distribution advisor who is passionate about helping business owners solve challenges, generate wealth and achieve personal goals. He can be found speaking at several industry events throughout the year, providing executive coaching services to private clients and letting his thoughts be known in an industry publication or two. He recently launched his first podcast, Distribution Talk. He can be reached at (503) 282-2333 or via email at jason@distributionteam.com.