Dealer Advocacy Council

The economic environment in which foodservice equipment dealers operate is becoming more challenging as direct selling misguides customers and threatens the best distribution methods for serving customers. FEDA’s leaders, members, management, and staff have mapped out and are working toward viable goals and strategies that will position dealers to overcome this challenge and prepare them to succeed as the industry goes through other changes ahead. FEDA’s Dealer Advocacy Council is charged with developing a point-by-point advocacy agenda and action plan that advance dealer-based distribution and engage members. The Council meets four times a year. FEDA will also further its dealer advocacy priorities by coordinating its planning and efforts with industry partners that share FEDA’s advocacy interests. These joint efforts are focused on solving channel disruptions and making the channel more profitable for everyone.