Dealer Advocacy

Foodservice equipment dealers of all sizes and structures face many challenges and opportunities. FEDA works to: 1) prepare dealers for future industry consolidation; 2) help dealers educate manufacturers and customers about the true cost of direct selling; 3) support dealers in building sustainable talent pipelines; and 4) provide dealers the most essential management tools to ensure profitability and growth. The ideal way to meet these challenges is for all dealers, large and small, to work together in a united way toward common goals. A strong membership that works on behalf of one advocacy agenda can help ensure that all dealers prosper. This joint work can also be effective in working with key partners to solve channel disruptions and help make the channel function well for everyone.


DEALER ADVOCACY COUNCIL