Vice President of Distribution Sales,
Singer Equipment Company
Santagato has been in foodservice equipment for less than five years, but in that time, he’s risen from district sales management at the M. Tucker division to a brand-new vice president position at its parent, Singer Equipment. There, he’s charged with merging distribution and street sales into a unified sales force for the entire organization.
Although he is early in his career at M. Tucker, Santagato has already made an impact. “One of my first tasks was to build the training program for new hires,” he says. “We put together a sales playbook, sales role play, industry training, product training, sales training. It turned out to be really successful.”
Among of the best things about his mentors at Singer Equipment, Santagato says, is their focus on building relationships. “I’ve learned from strong industry professionals who have tons of contacts,” he says. “I’ve been taught the importance of relationships within the company, with customers, with competitors, with people in the industry.” That’s why FEDA is so important to him. “I went to a training at Metro with John Nackley, and just being in the same room with other young professionals and rising stars was really enlightening,” he says. “It’s a huge benefit to share insights and learn what others in the industry are doing to make their companies better.”