VIP Buyers Program to Help Decision Makers Attend October Show

HostMilano is the world’s largest exhibition for the foodservice industry and is known as a major showcase for equipment innovation from across the world. But as an Italy-based event, its distance can make it difficult for North American distributors to attend.

A partnership between HostMilano and FEDA is looking to break down some of those barriers. This year, HostMilano is offering 20 FEDA members an all-expenses paid opportunity to attend the show in Milan from Oct. 18-21 as part of the organization’s VIP Buyers Program. The invitation is meant for decision makers, such as principals, owners, or purchasing managers, and is limited to one representative per company. Selection and approval is at the sole discretion of Fiera Milano, the organizers of HostMilano, and will be based on business profiles. First-time attendees also will be given preference.

Those participating in the VIP Buyers Program must commit to attending the first three days of the trade show and schedule a total of six appointments per day with exhibitors using HostMilano’s online match-making platform.

If selected, FEDA members will receive:

  • Paid, roundtrip flight to Milan (economy class) with open travel dates (must include the days of the show)
  • Paid hotel accommodation for four nights in a four-star hotel in Milan (check-in Oct. 17/check-out Oct. 21)
  • Transfers hotel—fairground
  • Buyer badge for free attendance to the show
  • Access to Buyers Lounge and lunch at Buyers Lounge

If you'd like to pre-register, please confirm your interest as soon as possible so HostMilano can reserve the slots provided to FEDA. Please submit any questions you may have as well as the attached form to Victoria Blanco at vblanco@bullfrogandco.com no later than May 17, 2019.