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Hoshizaki Adds Two to Leadership Team

Sally Ray

Loanne Freedlund

Hoshizaki America, a FEDA manufacturer member, announced the promotion of Sally Ray to vice president of marketing and the hiring of Loanne Freedlund as vice president of finance.

Ray has been with Hoshizaki for nearly nine years, advancing through a variety of marketing roles with increasing responsibility. Additionally, as a Certified Foodservice Professional (CFSP), Ray is actively involved in industry associations and serves on committees within the North American Association of Food Equipment Manufacturers (NAFEM), the National Association of Convenience Stores (NACS) and the National Restaurant Association. As vice president of marketing, Ray will spearhead strategic initiatives aimed at augmenting market share and propelling growth through innovative marketing endeavors and product development, as well as championing the implementation of a comprehensive training infrastructure. She will also continue to lead the Hoshizaki Alliance marketing for the Americas Region.

In joining Hoshizaki, Freedlund brings with her a wealth of experience garnered from finance leadership roles, notably at foodservice equipment manufacturers including Dover and Welbilt. Her credentials are further strengthened by her certification as a Six Sigma Yellow Belt. As vice president of finance, Freedlund will play a pivotal role in driving financial stewardship and operational excellence across all facets of Hoshizaki America.

“We are thrilled to welcome Loanne Freedlund to the Hoshizaki America family and congratulate Sally Ray on her well-deserved promotion,” stated Allan Dziwoki, president of Hoshizaki America. “With their extensive experience, coupled with their demonstrated leadership acumen, we are well-positioned to drive sustained growth and deliver unparalleled value to our customers and stakeholders.”

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