Experienced sales executive Conrad Randell has joined Flexeserve as the sales manager for the United States and Canada.
Randell will be responsible for all non-retail foodservice sectors throughout the United States and Canada for the FEDA manufacturer member, including c-stores, quick service restaurants, express grab-and-go, colleges, stadiums, workplaces, and more. The role will include leading brand presentations and equipment demonstrations and working with Flexeserve’s team of in-house hot food experts to provide constant support throughout the sales process.
“I’m really excited to be joining Flexeserve at such a pivotal time for the company’s growth across North America,” Randell said. “Flexeserve expands the realm of what’s possible in the world of grab-and-go, and I can’t wait to introduce customers to the incredible benefits of our world-leading equipment and expertise.”
Randell’s global sales experience includes past roles with HM Electronics, Taylor Company and Frozen Beverage Dispensers. “Conrad is an excellent addition to our team and we’re thrilled to have him on board,” Flexeserve President Dave Hinton said. “With his sales and project management experience across technical products and services, he’ll be an invaluable asset to Flexeserve moving forward.